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Research Project Feb . 6 MKTG 1554 The purpose of this project is to explore current trends and issues in branding through examining successful local...

All answers must be in important to do.

Complete all the sections for your topic with sub headings.

Compile a set of images example logos, product, chart and email them or save in zip drive for presentation in class.

Instructions must be followed.

.

All refernces and sites are included in the last page.

Specifying six pages count of screen.

I revised tutors work and submitted to teacher.

I will be revise all the work done by tutor.

I agree with wording may indicate that i intend to submit tutors work as my own.

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qa_attachment_1549353187821.jpg

Research Project
Feb . 6
MKTG 1554
The purpose of this project is to explore current trends and issues in branding
through examining successful local businesses and industries in British Columbia
and the West Coast .
Instructions :"
1 .
Complete the questions / sections for your topic and submit a written report
with sub- headings . All answers must be in your own words
2 ..
Compile a set of images ( example : logos , product shots , websites ) that
illustrate your findings , and bring a zip drive and / or email them to be used
during the class presentation day .
3. On class presentation day , students will be grouped according to research
topic . Groups will create 15 minute presentations to share findings with the
whole class and facilitate discussion . Please bring lap - tops or other devices to
assist you in creating slides for your presentation ..
Marks : Your mark will be comprised of 75% for your individual report and 25 % for
the group presentation .
TOPIC 2 : Lululemon
Industry Analysis
Competitive Analysis ( include competitive brandscape )
Company History ( founders ? Keys to growth ? )
. Target Market Description
. Differentiation
Brand Positioning
Brand Image ( brand associations , personality , style )
Brand Elements ( breakdown and analysis )
. Brand Implementation ( marketing strategy )
. Future Opportunities [ Potential brand extensions ? )
. Brand Challenges

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