Apple is the world's second-largest information technology company by revenue after Samsung Electronics and the world's third-largest mobile phone...
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Apple is the world's second-largest information technology company by revenue after Samsung Electronics and the world's third-largest mobile phone maker. On November 25, 2014, in addition to being the largest publicly traded corporation in the world by market capitalization, Apple became the first U.S. company to be valued at over $700 billion. As of 2014, Apple employs 72,800 permanent full-time employees, maintains 425 retail stores in fourteen countries, and operates the online Apple Store and iTunes Store, the latter of which is the world's largest music retailer. Apple's worldwide annual revenue in 2014 totaled $182 billion. Apple also enjoys an extraordinary level of brand loyalty and, according to the 2014 edition of the Interbrand Best Global Brands report, is the world's most valuable brand with an appraisal of $118.9 billion.


Crisis and issue management:

The company encounters challenges on issues of product usability, social responsibility, and competition from other companies which develop similar products but at lower prices. In response to the market challenges, Apple has used different business strategies such as product differentiation and strategic alliances. Apple stands to gain from evaluating alternative courses of actions such as augmenting its operations and strategic management concepts.


Media Relations:

          The company's marketing strategies such as product differentiation and quality products have been successful in exploring international markets and gain a competitive advantage over other companies producing the same products (MBA, n.d). Apple has opened numerous retail stores in different countries to reach out to a wider market and maintain customer loyalty.



 

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