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1. One of the strategies of the PR consultants in the first news story was getting Red Cross first-aid kits included in an episode of The Real World and Red Cross vehicles in an episode of The West Wing. The Red Cross received 60 percent of the $3.6 billion that Americans donated for hurricane relief. Millions of people saw these TV shows and the name of the American Red Cross. Was the money well spent? Should donor money be used on such efforts? What are the positives, and the negatives?2. Häagen Daz has won numerous awards for its campaign, but, as of early 2010, there was still not a known cause for the disappearance of the honeybee. Are there other tactics Häagen Daz could take on to alleviate the crisis?

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RED CROSS.docx

Surname1 Name of student
Name of tutor
Course
Date
Red Cross
The Red Cross is a nonprofit organization involved in providing relief in times of disasters
throughout the world. It works hand in hand...

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